Telephone Data Collection
Consumers or corporations: we speak the language.
Americas Survey Company gives you the ability to telephone-survey not just one, but two audiences for your clients: the consumer audience and business-to-business. We maintain a team of business-to-business interview specialists trained to speak the language of professionals, in a manner that’s comfortable for top executives and staff, in companies large and small. We also have a team of interviewers who specialize in conversing with consumers in their homes, using the language, dialect and accent appropriate to the region being surveyed. Whichever audience your survey is targeting, Americas Survey Company provides the top-quality staff to collect the data you need.
Professional Interviewers.
At Americas Survey Company we know that only professionally trained and well-informed research associates produce quality results in market research. That’s why we recruit and employ the most qualified interviewers for your data collection. First, we use a stringent screening process to choose highly competent and professional interviewers. Then, before any calls are made, each interviewer attends an extensive, three-day orientation and training program that conforms to standards set by MRA. Some important topics covered in this orientation and training program include the following:
- Introduction to marketing research
- Explanation of company policies
- General interviewing techniques
- Reading verbatim
- Probing and clarifying skills
- Effective use of “pat” responses
- Lowering refusal rates
- Lowering qualified/midterm rates
- Increasing cooperation rates
- Specific CATI system commands
Our interviewers are trained and versed in commonly used market research terminology, such as Respondent, Sample, Completes Per Hour, Incidence, Average Interview Length, Refusal Rate, Cooperation Rates etc. Each interviewer must attend project briefings and debriefings before conducting any interviews.
Skilled Bilingual Interviewing
Americas Survey Company’s presence on both sides of the US/Mexican border provides it with a sizeable amount of native Spanish speaking interviewers, many of whom attend San Diego’s local community colleges and universities. Moreover, Americas Survey Company carefully selects and employs only truly bilingual research associates for its Hispanic interviewing department. This group of research associates is also subjected to stringent language skills tests, which guarantee that our interviewers have no discernable accents and are capable of conducting interviews in either English or Spanish. Through the use of native Spanish speaking interviewers, Americas Survey Company can capture the thoughts, feelings and opinions of the Hispanic population to afford its clients with an accurate representation of the diverse Latin community.
Remote Monitoring
Americas Survey Company recognizes that monitoring is an essential and integral part of both internal and external quality control. As a result, Americas Survey Company encourages clients to take advantage of our sophisticated monitoring system that allows clients to monitor their study from a remote location with ease and convenience.
Focus Group Recruiting
Americas Survey Company also provides focus group recruiting at both the consumer and professional levels. Our Focus group recruiters efficiently recruit respondents in both the English and Spanish language. Professional focus group recruiters at Americas Survey Company certify that the right respondent is contacted and invited to participate in your qualitative study.
Custom Quancept Programming
Americas Survey Company’s team of professional programmers can quickly and efficiently program any questionnaire. Our programmers are trained professionals that have built their careers working in the Market Research industry. Questionnaires can be programmed in English, Spanish and Portuguese. Whether simple or very complex, we can custom program any questionnaire to meet your specific needs.
Productive and Cost Effective
Our interviewers are skilled in keenly determining the respondents’ language of choice, eliminating the need to terminate respondents due to a ‘language barrier.’ This unique ability raises levels of respondent cooperation, incidence and most importantly productivity, which translate into additional savings passed to our clients.